Coca Cola Shamelessly Rips Off Evan Hecox In New Billboard

Here’s more of Evan Hecox’s work, to further illustrate how they are robbing his style.

Two weekends ago I was out running errands and I stopped at the light at Franklin and Cahuenga which is pretty much the most northern end of Hollywood. I stop in the left hand turn lane, and dead ahead of me I see a billboard that shocked the crap out of me. It’s a Coca-Cola Zero ad with Evan Hecox-esque artwork. I studied it for as long as I could, and as I turned left I said to myself, “There’s no way Evan did that.”

So last night I went out to the corner of Franklin and Cahuenga, took the photo above, and sent it my friend Andy, who just happened to see Evan last weekend. Andy said to Evan, “Hey Evan, I saw the billboard you did for Coke”, but I guess Evan was bummed because he didn’t do the billboard. Evan said that the ad agency called him to do it, but he turned them down.

Yet again another big company is churning out their own shitty versions of awesome artwork just to make a buck. Some of you might remember the Sony Bravia commercial that ripped off Kozyndan? To me this is the very same thing, it’s totally shameless. I don’t drink soda, so I can’t exactly boycott them, but I’m definitely going to do my damndest to spread this post around to as many blogs as possible, and hopefully Coke will catch a clue that stealing someone’s artistic style isn’t going to sell more sodas, it’s going to get people upset.

Bobby

Bobby Solomon

April 22, 2008 / By

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