I came across these sweets looking Reeboks yesterday after @upso tweeted about ‘em, so I thought I’d share them here. These shiny beasts were designed my John Maeda based upon Law 1 from his book he Laws of Simplicity,, which happens to be Reduce. And while they look a bit flashy, they’re still rather simple in tone and color. I think it would be kind of fun to have a shiny pair of silver shows, but they might be a bit too sports-y to wear to anywhere but running. I’m also curious what the back panel says, it’s probably Flash’s speed formula so you can run real fast yourself.
Photos from Hypebeast