Student designer and current Art Center student Kevin Kwok has come up with an absolutely beautiful and brilliant idea for a rebranding of General Electric’s CFL light bulbs. I think he’s really thought of everything, like the packaging, which is made from post-consumer cardboard instead of plastic, the boxes themselves are easily stackable and make little CFLs. He even considered the fact that you could put your burnt out CFL in the box and send it back to GE to be recycled. Oh yeah, and the colors and design is absolutely spot on and wonderful. We definitely need more creative thinkers like Kevin.
Found through The Dieline