Creating simple but memorable branding is difficult. Putting enough style and character into something without it being too precious is a fine line to tread but I think the folks over at Menosunocerouno have done it well with their work for Basanti, a tea brand from Mexico. There’s not much too it, some elegantly written words in chalk on black background, but the gloss of the bags and the matte of the coffee cups make it look quite nice. The effect is also quite nice on the clear cool drink cup with the drink itself acting as the background for the text. Very understated but beautiful at the same time.
Found through The Dieline