The old saying “The proof is in the pudding” certainly holds a lot truth, but what about the yogurt? This packaging concept called Frt & Ygrt by Mika Kanive does a great job of helping you visualize and imagine exactly what taste you’re in store for. This is as simple as you can get, just some fruits and yogurt with a logo and description (and the amount in a tiny font). Like the simplification that A2591 did I think this is just the right amount of style and substance.
Editor’s Note: I should have paid attention to the fact that the creator Mike Kanive is Spanish, thus it would read as “frutas” and not farts. I think it’s important to note this because fart in Spanish is “pedo.”
Found through Creative Greed