Hunter Gatherer Helps The Prius Figure Out Its Plural

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Plural for Prius by Hunter Gatherer

Toyota has started a pretty funny ad campaign trying to figure what the plural of the Prius is. Is it Prii? Priuses? Prien? Well, they’ve decided to let the people decide and have made a great video to advertise the campaign. But I give them mega-bonus points for asking Hunter Gatherer to create the stop-motion video for the campaign.

Todd St. John is the guy behind Hunter Gatherer and I’ve been a huge fan of his for I can’t even think of how long and this video reminds me exactly why. He’s taken his signature cut wood blocks to create all the shapes and figures. It was hard putting together the preview images on this post, I wanted to put nearly every frame up there! Todd’s style is so quirky and fun, I know these are kind of generic things to say but when I look at his pieces I can’t help but smile at them.

Found through Jon Setzen

Bobby

Bobby Solomon

January 20, 2011 / By

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