It’s kind of funny to me how I’ve totally drunk the Nike kool-aid. A year ago I couldn’t tell you a single thing about any Nike product out there and now I’m mildly obsessed with all the creative work they put out. Case in point, a guy named Greg Washington just sent me an email about a site he worked on for Nike’s new Jordan BTC, a snazzy new shoe which honestly was the part I was least excited by. No, the design nerd in me was freaking out over the beautifully designed Flash site that makes me fondly remember the promise Flash had in the world of design until it was abused until it became an annoyance.
There’s just so much to write about. There’s the beautiful choice of colors, the amazing type, the way the site scrolls with the words as the interview progresses. It’s such an elegant way of presenting an interview with such a talented man, the one and only Tinker Hatfield, who’s done more for sports design than anyone else I can even think of. I’m sure I sound like I’m shilling for Nike at this point, but I find it extremely impressive that a company the size of Nike can make themselves seem like they’re just a bunch of cool guys you’d want to hang out with.
Anyhow, you can see the site for yourself by clicking here