Pussy People by Ikea

Ikea, Pussy People

Ikea, Pussy People

Ikea, Pussy People

Remember that really beautiful IKEA advertisement from last year, where the cats run around and play and sleep on things, just to remind us that we are “happy inside” (with IKEA furniture)? Well, it seems that that along with the behind the scenes video–Herding Cats–another video was released as part of the IKEA Cats promotion: Pussy People.

Pussy People isn’t about an IKEA store nor is it really an advertisement for a product itself. Instead, the video delves into the lives of the people who own the cats in the Happy Inside advertisement. We meet several cat loving people, namely Dorothy Woodhouse (a cat show president), Beryl Reeves (a cat sculptor), and–my favorite, champagne swigging mum–Ros Hamilton (a cat lover). We learn about their love for cats and what being a cat owner means to them. We also learn something very important: what the term “pussy people” means, which is actually a very existential look into what it means to call something a “person.”

This video is a hoot and such a beautiful, well shot, funny, bite-sized documentary to brighten up your day and make you rethink cats. It takes a lot to make a commercial for a company that isn’t about any of their products work, but Pussy People definitely does a lot of good for IKEA. And, for cats.

KYLE

KYLE FITZPATRICK

March 31, 2011 / By

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