Melvin the Magical Mixed Media Machine

Melvin the Magical Mixed Media Machine by HEYHEYHEY

Melvin the Magical Mixed Media Machine by HEYHEYHEY

Melvin the Magical Mixed Media Machine by HEYHEYHEY

It’s hard not to enjoy a good Rube Goldberg amusement, and this is a good one. Created by HeyHeyHey, Melvin is a machine that promotes himself while inefficiently completing a simple task. So in some ways, he’s just like a teenage driver: he tweets, uploads photos and videos while leaving a path of destruction in his wake. From Melvin’s Website:

“Melvin the Machine was created by studio HEYHEYHEY. They tried to create, what they call, a ‘super moment’ at which the experience counted rather than the end result. Initially Melvin was featured for 10 days in MU artspace during the 2010 Dutch Design Week where around 14.000 people came to see Melvin perform. In February the video was shot in the beautiful ‘De Ploeg’, a (former)factory designed by Gerrit Rietveld. More information about Melvin and the people who made it all possible can be found under answers.”

Alex

Alex Dent

June 30, 2011 / By

Google+