Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Nya Upplagan by BachGärde Design and Communication

Marcus Gärde, a typographer, and Linnéa Bach Gärde, a designer, make up the design company BachGärde, based out of Stockholm. They recently undertook the major task redesigning a free newspaper called Nya Upplagan (in English meaning New Edition). The original design looked like any free paper you see in a newsstand, somehow they all seem to look like they’re still trapped in the 90′s, design-wise at least. They basically said “fuck it all” and started from scratch, drawing upon inspirations like German and Swedish asymmetrical typography from the 50′s.

The results are pretty astounding, I don’t think I’ve ever seen a newspaper quite like this. It’s bold, it’s vibrant, the layout is unique without being jarring. I love how the overprinted colors looks, especially the orange and teal in the Concretes spread in the second photo above. I’m so jealous of what they’ve done, I wish I would have thought of this.

Found through Designspiration

Bobby

Bobby Solomon

July 12, 2011 / By

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