Resuscitating The Past: ICON 4×4’s 1968 Ford Bronco

Resuscitating The Past: ICON4x4Design's 1968 Ford Bronco

Resuscitating The Past: ICON4x4Design's 1968 Ford Bronco

Resuscitating The Past: ICON4x4Design's 1968 Ford Bronco

Resuscitating The Past: ICON4x4Design's 1968 Ford Bronco

Today I’m going to be focusing on automobiles, a couple in particular that have caught my eye in the past few weeks. The first is a beast of a vehicle, the 1968 Ford Bronco, which was first released as an off-road vehicle meant to compete with Jeep. This classic vehicle has been given a new life through the able hands of ICON, a design company here in Los Angeles. They met with the Ford in Detroit to learn the heritage of the Bronco, getting archival information, CAD files, and even technical assistance. I can’t say I get any of the technical details, but I love how it turned out. The matte grey color looks bad ass, and the detailing in the grill, door handles and side mirrors are a perfect update.

It’s interesting to me that I like this car so much. If Ford had done this themselves and mass produced the car I’d probably hate it (see Rumble Bee). The fact that a small group of designers took the time to do it right makes all the difference. If Ford were smart they’d hire ICON to start consulting and get their trucks looking like these.

To read about all the gritty details of their project, click here.

Bobby

Bobby Solomon

November 7, 2011 / By

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