The Bark Side, Volkswagen’s new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

The Bark Side, Volkswagen's new Superbowl commercial

Volkswagen has gotten quite chummy with the Star Wars brand in the last year, as you may remember the mini-Darth Vader using the Force in their last commercial. This time around they’ve cast the movie with an adorable assembly of dogs, who together bark and howl the Imperial March. It’s a super clever idea, I’ve already watched this several times in a row and it’s better with each sequential viewing. It’s also fun trying to figure out who all the dogs are supposed to be, can you distinguish who is who?

Bobby Solomon

January 19, 2012 / By

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