This video directed by Brent Hoff (who edits Wholphin, a quarterly DVD magazine published by McSweeney’s. You can subscribe to it here) the video documents a love competition. The contestants are strapped into an MRI machine and asked to think about love. Scans of the contestants’s brains track activity in the brain, with special interest in a specific region called the nucleus accumbens, where three neurological pathways associated with love converge. The video briefly introduces the contestants, who explain their strategies for winning while Dr. Melina Uncapher prepares each for their scans. The results are… lovely, and so are Brent’s other videos (my two favorites are Walleyball and Drunk Bees).