I don’t tend to post about branding often because I find it difficult to write about. I tend to like design that sways toward the minimal end, so how do I expound upon simplicity? Well, I’ve been sufficiently inspired to do so by this branding project for Attido by Bond.

Attido is a company that handles business information systems, which is an important but not quite glamorous profession. What Bond has done with their branding is short of a miracle, in my opinion. Many of you might remember the old black and yellow days of Kitsune Noir, which I personally loved. This though, is a whole other level. The super bold typeface stops you in your tracks, the A mark could poke your eye out and the yellow demands your attention at all times. I’m not sure it says “business information systems”, but it’s absolutely memorable.

This is absolutely one of those projects I wish I’d have made.