John Rosiak branding by Atelier Müesli

John Rosiak branding by Atelier Müesli

John Rosiak branding by Atelier Müesli

I’m going to try my best and post a little more branding on the site, and I thought this gem from Atelier Müesli was well worth sharing. Created for the French restaurant John Rosiak, Müesli has created an odd bit of branding out of some rather unique typography. You can see clearly by the R, S, K and H, which have been blown up larger than the rest, that the letters are made up of only simple, geometric shapes. The R is made of a circle and two lines, the S of two unfinished circles, and so on. It helps to turn these letters into graphic shapes, something more than just a part of a word. The interplay between the letters is also really nice, some of them being a bit more odd and some being quite normal. Definitely nice to see branding like this for something like a French restaurant.

Bobby Solomon

February 26, 2012 / By

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