For his thesis project at Norway’s Westerdals School of Communication, Oslo-based designer Ludvig Bruneau Rossow cleverly rebranded the post-apocalypse by choosing to create a new identity for the U.S. Federal Emergency Management Agency.
Imagining a dystopian society set in the year 2030, Rossow’s project depicts FEMA as the governing body of a planet close to extinction. It’s a really fantastic set-up for a self-directed project and I love how Rossow has executed it. His crisp retro-styled branding examines how important design can be, and in his imagined post-apocalyptic world he playfully shows the necessity of good graphic design.
From instruction manuals to food supplies, Rossow has created a system which aims to ensure an effective reconstruction of a new global society. Focussing sensibly on analogue-technologies, his designs are simple and clear. Many have a multifunctional use, based on the understanding that the world of 2030 now has a limited amount of supplies. Food rations are packaged with clear symbols that link their contents with the room in the facility that they belong to. Manuals are designed with important information on how to repair, build and fix things. It’s some really excellent art-direction and I love the photographs taken by John Tøsse Kolvik.