Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Branding by hand: Swedish Handicraft by SNASK

Handmade things in a digital world always seem more special to me these days, so this project by SNASK goes the extra mile. SNASK is a design, brand and film agency that was started “in 2007 in a crappy town called Carlisle in the north of England” – A great reason to start a design agency, right? They recently redesigned their site and it’s quite beautiful, filled with some absolutely top notch work. My favorite project of their’s though has to be the branding work they did for Swedish Handicraft.

Established in 1912 the National Association of Swedish Handicraft Societies (SHR) celebrates its 100th anniversary in 2012. The organisation consists of 8 retail shops, 22 regional offices and over 17 000 members. When all lights are on, they are going to change people’s perception of what handicraft means in today’s society. What once only meant a sustainable way of living, creating your own arts and home appliances, have now expanded to include D.I.Y, Guerilla, Craftivism, Recycling and everything made by hand really.

With that in mind they created the awesome poster you see at top, embodying the values of handmade craft and uniting under the new brand, Hemslöjden. What’s awesome is that they engaged the people of Hemslöjden to help create the poster, making everything by hand. There’s so much character and life to the poster, like the wood shavings making a part of the circle, the yarn making the word Hemslöjden, and the subtle detail of the hand sewn zero.

On the branding side they’ve paired Toledo Serial with Berthold Akzidenz Grotesk and New Century Schoolbook for their fonts, along with a palette of four unique colors (with black and white) to create a truly unique identity. Stunning work by all involved.

Bobby Solomon

May 8, 2012 / By

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