Hopworks beer bottle design by Jolby

Hopworks bottle design by Jolby

Hopworks bottle design by Jolby

Hopworks bottle design by Jolby

Hopworks bottle design by Jolby

My buddies Jolby, Josh Kenyon and Colby Nichols, recently rolled out this sweet brand identity for Hopworks, a Portland based craft beer company. Meant to evoke the look and feel of Belgian design, their custom designed type feels like black letter but with a crisp, contemporary edge.

I think it’s fun how they decided to orient the type sideways, which lets others see what you’re drinking as you drink. I also love the way the gold looks on the brown bottle, always a winning combination. They mention that this is the first of a series, that as Hopworks makes more types of beers they’ll continue to design more bottles. Really looking forward to seeing more great work like this.

Bobby Solomon

May 11, 2012 / By

Google+