‘Design Film Trilogy’, a limited-edition box set of Helvetica, Objectified & Urbanized

'Design Film Trilogy', a limited-edition box set of Helvetica, Objectified & Urbanized

'Design Film Trilogy', a limited-edition box set of Helvetica, Objectified & Urbanized

'Design Film Trilogy', a limited-edition box set of Helvetica, Objectified & Urbanized

'Design Film Trilogy', a limited-edition box set of Helvetica, Objectified & Urbanized

The folks at Build, a London based creative studio with an impressive collection of work. One of the coolest things I saw was this special edition package they created for Gary Hustwit’s trio of design films – Helvetica, Objectified, and Unrbanized.

The set consists of a cloth-bound slip-case, 3 disc-tray and 72 page signed book. The hardback book contains essays by Steven Heller and director Gary Hustwit, with behind-the-scenes photography of all three films. We devised a system of abbreviating each film (He-Helvetica/Ob-Objectified/Ur-Urbanized) giving the box set an individual identity in of itself.

I think the collection turned out so nicely. I feel like it would be really hard to sum up these three movies easily. They’ve got one strong point of view thanks to Gary Hustwit, but they’re also really different. Approaching the design with a minimal response was probably the best way to go, especially with the audience who enjoys these films most in mind.

You can see more images of the project by clicking here.

Bobby Solomon

May 22, 2012 / By

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