Noke, a whiskey branding concept by Ben Cain

Noke, an alcohol and cola branding concept by Ben Cain

Noke, an alcohol and cola branding concept by Ben Cain

I came across the work of Ben Cain a little over 3 years ago, as he created a desktop wallpaper for the site in collaboration with the folks behind Just Us. It was a beautiful wallpaper filled with deep sea divers which I truly enjoyed, so I thought I’d check back in with him to see what he’s been up to.

Cool enough I came across this great branding project he did for a concept alcohol and cola combination. He’s called it Noke and he’s done incredible job of creating an extremely believable brand. He’s kept the overall palette simple – black, white and bold shock of yellow. I think the font choice is really smart, with a nod to Japanese characters. The height of the letters are really nice as well, especially with the sexy shape of the bottle.

Noke, an alcohol and cola branding concept by Ben Cain

Noke, an alcohol and cola branding concept by Ben Cain

Beyond the bottle design he’s done some really interesting examples of how the brand could be applied to advertising. The height of the letters come back into play with the usage on the escalator gutters, and it stands out strongly on the poster. Overall I really wish this was a real brand, I’d totally drink it. Ok, maybe not, because I don’t drink whiskey with cola in it, but I’d certainly be down to try it.

Bobby Solomon

September 17, 2012 / By

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