USA Today gets a ballsy redesign

USA Today gets a ballsy redesign

USA Today gets a ballsy redesign

Brand New takes an in-depth look at that new USA Today rebrand, getting the inside scoop and lots of great images. I’m a big fan of the redesign – the logo is bold, the information is laid out in an intelligent matter and the use of color is exciting. Wolff Ollins definitely nailed it.

I would say though that the redesign seems heavily influenced by the design of Monocle. Where Monocle excels is the ability to edit the information down to a manageable level, where USA Today still feels like a crowded newspaper in a lot of ways. Nonetheless, nice work from WO and good on USA Today for having the balls to go through such an in-depth rethink.

You can see a beta of the USA Today website by clicking here.

Bobby Solomon

September 18, 2012 / By

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