I’ve said it many times before, that most often the simplest projects can be the most effective ones. The video above is a shining example. If you took two walls and a floor, 3 video projectors and a treadmill, do you think you’d be able to make the music video above? It was directed by Filip Sterckx for the band Willow and their song Sweater. The song is pretty good, it reminds me of old Bloc Party, but the video itself is a massive journey.
The video starts out with a man in his bedroom as he makes his way to the beach via subway. After that things get a bit crazy as he heads under water and ends up in a hole in the middle of the earth. All of this is achieved with some walls and projectors. Pretty amazing if you ask me.