Let’s talk politics. No, not about what issues are important, who you should vote for or who hates Big Bird. But about the fact that whatever side you’re on, you should get out there and vote. Brooklyn-based Apartment One teamed up with Rock the Vote and Simon Issacs to design and implement a non-partisan campaign urging the budding generation to do just that.

The result is both commanding and thoughtful. The color palette, or lack thereof, is dead on. Black and white work perfectly here on a couple of levels. First, it allows the components to stay neutral and not feel “political.” Also, the straightforward design lets the message be the star. The copy is punchy and attention-grabbing, the photography is energetic and full of life and the typography is bold and impactful. While hand-drawn elements can often feel gratuitous, these elements enhance the type through minimal and intentional use.

This campaign is positive and empowering in nature, which is a breath of fresh air during a negative election season. See ya at the polls on November 6th.

Found through DesignWorkLife