I’m loving this simple but bold identity by Baptiste Ringot for Creation Foods in Oslo, Norway. Rather than muddying ip the branding with colors the identity is represented with a myriad of greys, unifying the branding while still giving it some variance. There’s also a nice use of texture as well in the envelope and RSVP card which further breaks up the greyness.

Topping it all off is the word mark where the word EAT is nicely underlined. I actually didn’t notice it until I’d been staring at this identity for about 20 minutes or so. Subtle and cheeky in one fell swoop. You can visit the Creation Foods website by clicking here.