I love a good, minimal beer design and this one by Thorleifur Gunnar Gíslason, Geir Ólafsson and Hlynur Ingólfsson from the Icelandic Academy of the Arts certainly hits the mark. They chose to go with a simple design scheme of black print on a clear glass bottle, but then created 10 different designs for the bottles to add some variety.
This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into “thirsty one”.
The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.
I think these students did a great job of creating a concept beer brand that feels fun and contemporary. You don’t often see a lot of beer brands that are “fun” but I think these would be great to buy. My personal favorites are the heavy geometric patterns in the second photo, there’s something very “artsy” about them that you don’t often see.
You can see more of the designs by clicking here.