Lotta Nieminen’s illustrations come to life in a new animated advert for the Union Pearson Express

I love the work of Lotta Nieminen. The Helsinki born and New York based illustrator and designer makes some of the nicest work I’ve seen in a very long time. For me, she manages to get the perfect combination of color, shape and texture and her illustrations are always so perfectly balanced.

When I heard that she had been working with animation I didn’t quite know what to expect. There’s a nice sharpness to her work and I wasn’t particularly sure how well it would translate to the moving image. Fortunately my concerns were quickly put to rest; seeing her work in motion is just beautiful! Animated by Toronto’s Guru Studio, and with art direction from Winkreative, this advertisement for the Union Pearson Express is just wonderful. Congratulations to all involved; I definitely want to see more animated Lotta Nieminen illustrations in the near future.

Philip Kennedy

December 5, 2012 / By

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