Earlier this week New York based designer Daniel Blackman relaunched his portfolio with new work and it’s looking great. One of my favorite projects that he posted was a series of posters he created for Rivendell Bicycle Works, a bike shop in Walnut Creek. The posters have two functions: To inform customers about the different styles of bikes they have as well as providing them with some sweet swag to take home if they do buy a bike.

I love these posters because of their bold imagery and their use of type. The imagery definitely does a great job of describing the bikes, like the Sam Hillborne which is a tough country bike, so of course you could venture into space and explore. I’d totally put one of these on my wall, wouldn’t you?