Happy Food by Yum Yum London

Happy Food by Yum Yum London

Happy Food by Yum Yum London

Happy Food by Yum Yum London

This charming little animated spot by Yum Yum London is short but full of detail. This multidisciplinary London studio has a distinct sensibility for character design that works just as well in its toys as in its warm, stylized 3D worlds. This story of ketchup conundrum is filled with expressive extras that give each character a surprising amount of personality in the short timeframe. I love the zoned-out guy behind the counter staring at the hot dog rotisserie and the girl taking video on her phone of the aftermath of the ketchup blast before the camera even gets back to it. Yum Yum has some great collectable toys, including the hot dog guy, for sale on their site here.

Skip Hursh

January 18, 2013 / By

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