Earlier this morning Twitter launched a new app called Vine, which in my opinion is Twitter’s response to Instagram. Instead of photos though, they allow you to capture snippets of video, making these short looping videos that you can share with the world (or just your friends). Here’s a succinct description from the Twitter blog.
Today, we’re introducing Vine: a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.
I can say that I’ve made one Vine so far (you can see it here), and that it was super easy. The UI is intuitive, you simply hold to record, and then keep going until the max time is reached. Pretty easy. The finish screen feels exactly like Instagram, which is slightly funny to me but also kind of a rip-off. It’ll be interesting to see if this catches on, there’s really no way to know. I’m going to try and continue using it for the next week. It’s certainly a concept that’s been around for a while, but I don’t know if it’s been this easy to use before. Time will tell!