‘Be Work Happy’ by Formation

Formation - Be Work Happy

This animated spot by London-based studio Formation is a beautifully simple visualization of a story using a bare minimum of representative imagery. Done for the launch of a new recruitment platform called Krow, Formation carries the narrative of the spot along with a series of scenes where solid geometric shapes interact with each other to tell a story without literally illustrating much of anything.

Recently there have been many similar cleverly-animated narrative motion design pieces, however this is the most visually reductive one I’ve seen. It works surprisingly well. I love the way the reduced visual palette transforms at times into recognizable objects like flags and a DNA helix before jumping back into abstraction. You can check out more of Formation’s work here.

Formation - Be Work Happy

Formation - Be Work Happy

Formation - Be Work Happy

Skip Hursh

February 19, 2013 / By

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