DNA Is Amazing And So Is This Video

DNA Territory Studio BBC Knowledge Explainer

Nothing makes me happier than finding a science-centric video that is also well designed. And that’s what this video is: a mesmerizing and sleek animation that explains the very basics of DNA. What is it? Why is it such a big deal?

These are the basics that you probably learned in high school biology and quickly forgot. But even for the most staunchly sciencephobic internet surfer, the video still offers three minutes of simple and fluid motion graphics. The graphics just happen animate the importance of DNA. Made by Territory Studio for the BBC, Director Will Samuel says that the style of the video was purposely nostalgic:

“We needed to find a graphic style to communicate the beauty and intricacy of DNA. We wanted to create nostalgia; taking the audience back to the days of textbook diagrams and old science documentaries, such as Carl Sagan’s COSMOS and IBM’s POWER OF TEN (1977). Using the double helix circular theme as a core design we focused on form, movement and colour to create a consistent flow to the animation, drawing on references from nature, illustrating how DNA is the core to everything around us.”

DNA Territory Studio BBC Knowledge Explainer

DNA is often called the “blue print for life” (this video calls it the “instruction manual for life”) which wasn’t really clear to me until I understood that when folks say blueprint and instruction manual, they’re talking about the blueprints and instructions for the production of all the proteins in your body. That’s the life, it’s all the proteins that, as far as I can tell, make and pretty much do everything inside our bodies. And it’s all thanks to DNA, the smaller-than-microscopic twisting ladders that help build us all.

Alex Dent

March 21, 2013 / By

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