‘Stranded’ by Sitka

‘Stranded’ by Sitka

‘Stranded’ by Sitka

Life can get hectic, and sometimes I wish being stranded on a desert island was an option… for like, a weekend. I would catch-up on some reading, get a tan, think about life, maybe play some cards. In essence, I would re-group. The one thing I wouldn’t expect to think about would be what I was wearing, and if my clothes were in season. The west coast based surf and skate shop Sitka, has put some serious thought into the desert island dream for the concept of their Fall/Winter 2013 ad campaign with Stranded, a short film directed by Benjamin Schuetze and Ben Gulliver.

The production on Stranded is phenomenal. For at least 6 of the 8 minute film, it had me fashionably duped before I realized I was essentially watching a commercial. Stranded is a novel and a seriously fun way that Sitka’s brand can reach farther than any print campaign possibly could

Christina Stimpson

April 11, 2013 / By

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