‘The Build’, an interactive film featuring motorcycle builders

'The Build', an interactive film featuring motorcycle builders

'The Build', an interactive film featuring motorcycle builders

The fine folks at Instrument, hands down one of the best digital creative agencies, have released a new experimental projects which pairs a short film with contemporary web technologies. Titled The Build, the film follows the lives of three motorcycle builders – Casey, Thor, and James – as they discuss their lives and passions.

'The Build', an interactive film featuring motorcycle builders

This film is everything I truly love about Portland. First, it’s about makers, people who really do get their hands dirty and are passionate about what they build. Truen Pence, Instrument’s resident filmmaker, does an incredible job of capturing each of these guys as they ride around town or in the woods of Oregon. And from tech side it’s great that Instrument is pushing HTML5 video and WebGL to do some interesting projects. It makes me excited for the possibilities of film on the web and how the two could mesh together even more to create some truly unique experiences (see also: Carly’s Cafe which Andi wrote about).

You can watch The Build by clicking here.

Bobby Solomon

April 19, 2013 / By

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