Smart Iteration vs. Endless Variations

Smart Iteration vs. Endless Variations

Over the years, it’s been my experience that art directors love to see variations on designs. Starting a new project or assignment, I’ve been given the order to “do a bunch of versions” with little to no feedback, or any sense of where to start. To some this might sound like the equivalent of creative carte blanche but personally I’ve found these situations maddening. With no direction you usually end up with a dozen useless or half-ass designs with maybe one that’s somewhere in the ballpark… hopefully. These situations are frustrating as well as being a huge waste of valuable time.

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Bobby Solomon

April 26, 2013 / By

‘Photos Every Day’, the new ad from Apple

'Photos Every Day', the new ad from Apple

I’ve said it a million times before, you’re a weirdo if you use the phone on an iPhone. I have a whole separate post brewing about phones in general, but still to this day it strikes me as funny that it’s still called an iPhone yet I bet that the Phone app is used by less and less every day. What I do use every day is my camera. I’m a serial sharer, I love to document what’s going on in my life and take photos of the small details that other people might not have noticed. I’m always uploading photos to my Instagram or the upcoming Days app, it just makes me happy.

That’s why this new ad from Apple makes so much sense. I mean, they always know how to make a memorable commercial, but this one totally hits me. That’s why I took the screenshot above of the “hipster dude” taking a picture of “street art”, because that’s totally me, all the time. You can watch the ad below.

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Bobby Solomon

April 26, 2013 / By

‘Jörgits & the End of Winter’ – An Interactive Kids Novel by Tank & Bear

Jorgits title

Over the last few nights I’ve been stealing my girlfriend’s iPad and reading Jörgits & the End of Winter. It’s an illustrated and animated novel for children written by Anders Sandell and created by Tank and Bear. I had never read an interactive novel before and the adventure of the Jörgits was a wonderful introduction to the format.

Beautifully illustrated and designed by Anders, the book is filled with fantastic illustrations and the story is rich in interactive elements, allowing you to learn more about the characters, the environments and the story. You can get a good introduction to the book by checking out the video above.

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Philip Kennedy

April 26, 2013 / By

Constant Rotation: ‘Wait to Pleasure’ by No Joy

No Joy 'Wait to Pleasure' album cover

If there’s one word repeatedly used to describe Montreal band No Joy, it’s shoegaze. They’re often compared to 1990′s bands like Lush, Curve, and My Bloody Valentine, but I often wonder if that’s because they feature female vocals. No Joy is actually comprised of two females—Jasamine White-Gluz and Laura Lloyd—along with Garland Hastings who now plays on drums, and though, yes, the shoegaze inspiration is evident, there’s something entirely new going on here.

Wait to Pleasure, out this week, is the band’s first foray into the studio following rapid word-of-mouth praise from SXSW masses as well as from Best Coast frontwoman Bethany Cosentino who hailed them as “the best band ever.” But beyond all that, you need only listen to No Joy’s music to feel the magic. Loud and swarming with shredding guitars and angelic banshee vocals pulsating underneath, this is music that enchants as much as it transfixes. It’s like something out of a dark, lethargic fairy dream directed by David Lynch. And just when you think it’s taking you somewhere dark and deep, it picks back up again swirling you through atmospheric, sunshine-filled canyons. I could go on and on with adjective-laden verbosity, but I suggest you listen to them instead.

Andi Teran

April 25, 2013 / By

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