The Hoop, a concept watch for Swatch

The Hoop, a concept watch for Swatch

I love a clean, simple watch, and this concept by Simone Savini for NOTdesignstudio definitely fits the bill. Dubbed The Hoop, the face and body are a clean white with two simple hands, a line and a circle, coming out from under the face. I have a feeling like someone has made something like this before but I love the muted color palette and the lack of numbers on the face.

You can see more images under the jump.

The Hoop, a concept watch for Swatch

The Hoop, a concept watch for Swatch

The Hoop, a concept watch for Swatch

Found through Yanko Design

Bobby Solomon

May 2, 2013 / By

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