Massimo Vignelli Makes Books (video)

massimo vignelli makes books

All this week on the blog I’ll be writing about books, so I thought it would be a great idea to start thing off with this lovely video with Italian designer Massimo Vignelli discussing his approach to book design. The video – which was designed and animated by Pentagram’s Michael Bierut and Aron Fay – shows Vignelli explaining his design process and his particular reverence for the grid.

massimo vignelli makes books - sketch

massimo vignelli makes books - sketch comparisons

“The grid is an integral part of book design” says Vignelli. “It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” Produced for Mohawk’s “What Will You Make Today?” campaign, this short clip is a wonderful insight into Vignelli’s design process and a great look at a true master at work. Enjoy!

Philip Kennedy

May 6, 2013 / By

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