All this week on the blog I’ll be writing about books, so I thought it would be a great idea to start thing off with this lovely video with Italian designer Massimo Vignelli discussing his approach to book design. The video – which was designed and animated by Pentagram’s Michael Bierut and Aron Fay – shows Vignelli explaining his design process and his particular reverence for the grid.
“The grid is an integral part of book design” says Vignelli. “It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.” Produced for Mohawk’s “What Will You Make Today?” campaign, this short clip is a wonderful insight into Vignelli’s design process and a great look at a true master at work. Enjoy!