Designed by Apple in California (video)

Designed by Apple in California (video)

With all the hubub and hullabaloo around the release of iOS 7, it’s nice to see something from Apple that’s hard for people to wring their hands over. Titled Intention, the short video (commercial?) visualizes Apple’s beliefs in simple, beautiful ways. I find it inspiring, simple principles that we, as creatives, should strive for when we create. The highlight of the video, with a doubt, is the statement, “there are a thousand no’s for every yes.”

Bobby Solomon

June 13, 2013 / By

Google+