Mixionary: The Art of the Classic Cocktail

Mixionary Bloody Mary

Though once considered more of a learned skill than an elevated art form, mixology has gone one to become a phenomenon. Whether you’re a purist and revere the classics or prefer the thrill of spirited invention, concocting cocktails is a marriage of science and innovation. Australian creative agency The Monkeys has taken that concept a step further with Mixionary, a series of color-blocked posters that celebrate the most beloved cocktails through deconstructed screen prints.

Created in collaboration with the beverage company Diageo, Mixionary sees classic cocktails like the Vodka Martini and Bloody Mary represented in color blocks that vary in size according to their volume within the drink. A Gin & Tonic becomes alternating blocks of cool grey and bright green while a Cosmopolitan juxtaposes the brightness of cranberry juice and a twist of lemon with the pale puce of Smirnoff vodka. From far away, each print resembles a stretched out homage to Josef Albers or a modern movie poster devoid of graphics and titles. It’s a genius idea that begs for further renditions. Check out more here.

Mixionary posters

Mixionary martini

Andi Teran

July 8, 2013 / By

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