I don’t think we can talk about neon (or the absence of it at least) without looking at some of Rizon Parein‘s work. In particular, his personal project Lights Off. Lights off is a surprisingly sexy what is really just tubes and wires when you remove the neon. And believe it or not, these posters are 3D digital models, not physical signs. Parein was originally contracted to make these neon signs for an Eristoff Vodka campaign called “Bring On The Night” but while working on the campaign’s 20 headlines, he fell in love with unlit signage. Parein thought turning the lights on killed the esthetics of what he was making so he decided to make a series of his own posters.
I was poking around Dribble a few weeks ago when I first started thinking about a neon Theme Week, and I came across this sweet neon animated GIF by Nick Kumbari. In the shot he says he created the image for a website he’s working on, which I’m pretty stoked to see when he’s done. What I love about this piece is all the bold colors, the really interesting fonts created, and the perfectly subtle use of animation. So awesome!
Searching the internet in hopes of finding some neon for our “Theme Friday” this week, I stumbled across this fantastic little nugget of animated neon by Swedish director Daniele Manoli. ‘L is for Luminous’ is part of a series of 26 short videos which Daniele made during 2009-2010. Each one corresponds to a letter of the alphabet and it’s a great collection of playful little clips.
Based in Hong Kong, Daniele created this video by cutting out various signs from around the city. The resulting clip is a kaleidoscopic celebration of light, patterns and color. The music is provided by Josh Furey. Enjoy!
As I began to explore the facets of neon it started to occur to me that neon is rarely used for high-end purposes, save perhaps for the work of Bruce Nauman. This interesting project by Lorenzo Vitturi uses neon to highlight the differences between the old and what’s new.
When you think of typography in neon signage you might think you probably don’t think of complex calligraphy. But that’s exactly what Ale Paul did with his absolutely stunning typeface Rolling Pen. To promote his new font Ale created the beautiful poster you see below which I’m totally nuts over.
You can learn more about the font and the poster by clicking here.