Businessweek interview with Jonathan Ive and Craig Federighi

Jonathan Ive and Craig Federighi

Last week saw the release of this interview with Jonathan Ive and Craig Federighi over on Businessweek, giving some insight into two of the main men behind Apple. The piece is basically a design/tech love fest, and there are definitely a few gems in there that really make the whole piece. Here’s one of my favorites.

Somehow, because our products are used by more than one person, you don’t accept “OK, there is this polar opinion and this opinion,” because basically then what can happen—and I have seen this in other places—what can happen is that energy then is spent in the debate, rather than the belief that, you know what? We have an ambition that is real because we believe there is a solution. There is an idea that actually transcends that debate.

Bobby Solomon

October 1, 2013 / By

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