In the competitive field of design catching the attention of potential employers is crucial. Freelance designer Roxy Torres caught the attention of employers before they even got to her resume. Using pencils, protractors, rulers, micro pens, Torres hand-lettered the names and addresses of studios she was applying, creating an amazing first impression.
In her Snail Mail series, each manila envelope features a unique type concept, balancing bold primarily lettering and delicate secondary lettering. Torres shows off her skills with decorative serifs and assertive sans-serifs that appear so clean it’s hard to believe they weren’t digitally corrected. Torres sticks to mostly black and a light blue or white color, adding in sexy pops of red in some cases and gold in others. Dimension is played with in each piece, whether it be geometrically or realistically.
The envelope addressed to Ion Art has some wonderfully realistic dimensions. It looks like a marquee sign but the sides of the lettering have been blended, bringing the old-fashion display type right off the mustard colored manila envelope. Torres used color pencil to achieve the gradient in the lettering.
The letter work just can’t be ignored, especially if you aren’t expecting it. The studios that received Torres’ work took note.
“A few of the studios I sent envelops to emailed me back and were very complimentary and appreciative of the effort I’d put into the envelops,” Torres said. “One of the recipients said they would frame it and a couple said they felt it was more like a gift to them than anything. Unfortunately, a lot of these studios are very small and did not have any openings.”
Torres said the first envelope she sent was to Pentagram Austin where she landed her first internship, and that the rest of them have helped build her portfolio. She believes the project played a huge role in earning her job as a signmaker and graphic artist for Whole Foods Market, Inc.
I think getting mail is exciting in it’s own right but I would delighted to see this kind of effort put into addressing something become more common. Everything is better with design in mind.