The San Francisco Municipal Railway, better known simply as “Muni”, is San Francisco’s main form of public transportation, starting operation in 1912. It’s omnipresence in SF is both a blessing and a curse. It’s seen everywhere but the mark is dated and looks like it was created back in the 1970’s (not in the good way). That’s where D. Kim and Mirtho Prepont come in, offering up a smart rethink of the iconic mark.
The main effort was redrawing the logo to make all of the lines of equal weight and proportion, giving the mark a much fresher look. You’ll also notice that they made the “I” the same weight which brings a better cohesion to all of the letters. The brighter red color is also a nice touch, the previous, maroon-ish red definitely doesn’t feel friendly.
It’s also cool to see how they’ve been able to adapt the branding to vehicles like the busses and subway cars. It’d be easy to spot a big red bus coming down the street toward you. I also like their idea of using artwork to liven up the the back of the Fast Pass. Overall it makes the entire Muni system feel like it’s stepped into 2014.