Earlier today Squarespace launched a new feature to their site called Squarespace Logo, a WYSWIG editor that allows people to create their own logos. Within minutes my Twitter stream (of mostly designers) was a flood of snark and anger, some claiming that the company had “badly fucked up” and that it “perpetuates design as throwaway“. Of course, as designers, everyone had to start using the logo maker to make “Fuck you Squarespace” logos, because that’s constructive. Deep breaths everyone, deep breaths.
Historically, most forms of art have some sort of “disruption”. Digital cameras turned everyone into a photographer, Photoshop turned everyone into a designer, and now Squarespace is stealing the food from your children’s mouths. Here’s what’s really happening. They’ve created a tool that let’s non-designers and people who don’t know designers create a simple mark for their business. This is a tool for people who don’t have the money to hire people like us to make them fancy logos. Hell, maybe they don’t even have the fancy taste level we designers have. And that’s ok.
A big part of being a designer is being confident in your skills and knowing that people will hire you for those skills. If you feel like a computer program can do the same level of work that you’re currently doing maybe that’s a signal to brush up on those skills? I think this tweet by Derek Huber sums things up rather nicely, “They may have the tools, but that doesn’t give them taste that we, as designers, sharpen and hone”. Well said.
Let’s keep on doing what we’re damn good at.