My theory about signage and typography has been proven true countless times. It predicts that no matter how perfect a new business is set-up, if they use a questionable font for their signage, the business will suffer and eventually close within six months. Okay, maybe it can take up to a year, but inevitably it comes true, I swear. Unfortunately, in most cases signage has become a thoughtless second to other branding materials. But artful, hand-painted, hand-crafted signage was once the shining star.
Apparently, the Age of Aquarius has been in full swing since 2012, and as you can see, it has had a great effect on all of us. Well, not me. Not even a little bit actually. But I also don’t belong to a family that forces you to ingest the ‘Jewel of Truth’ and the ‘Wisdom of the Ages’. My family are meat and potatoes kind of people, although I can fully accept that family means something different to everyone. Dysfunctional, urban, organized, nuclear, blended – a family becomes exclusive through the bond (whatever that may be) that is shared among its members. For members of The Source Family, subject of the 2013 documentary, that bond is whatever YaHoWha says it is.
Who is YaHoWha? He is the Earthly Spiritual Father, also known as Father Yod, who was, at one time just plain old James Baker.
I have a problem with the word platonic. It defines something that is way more interesting than what it seems to be. Male friendships have now become widely accepted as a ‘Bromances’, yet the bond between females, equally as deep and meaningful, is stuck being defined by the old lifeless descriptor, platonic. A non-sexual love. Snoozer. I’m hoping Greta Gerwig, the lead in Noah Baumbach’s newest film Frances Ha, will be remembered as the femme that helped shed platonic from its drab and stuffy skin. Be it, ‘Femships’ or ‘Bromances’, Frances Ha, actualizes what every woman feels inside for her best friend, love in its lightest form.
Thoughtful filmmakers intent on making engaging experimental films in today’s cinematic climate are fearless. Only a handful of filmmakers, able to uncover the balance between formal abstraction and narrative fluff, succeed in making films that are a cut above the rest. Harmony Korine of course rules this utopia, as does David Lynch, Michel Gondry and to a certain extent Terrance Malick, with his rapturous depiction of regeneration. Hopefully, Shane Carruth, the writer, director and star, of his second film Upstream Color, will become the newest, most promising member of this crew.
Life can get hectic, and sometimes I wish being stranded on a desert island was an option… for like, a weekend. I would catch-up on some reading, get a tan, think about life, maybe play some cards. In essence, I would re-group. The one thing I wouldn’t expect to think about would be what I was wearing, and if my clothes were in season. The west coast based surf and skate shop Sitka, has put some serious thought into the desert island dream for the concept of their Fall/Winter 2013 ad campaign with Stranded, a short film directed by Benjamin Schuetze and Ben Gulliver.
The production on Stranded is phenomenal. For at least 6 of the 8 minute film, it had me fashionably duped before I realized I was essentially watching a commercial. Stranded is a novel and a seriously fun way that Sitka’s brand can reach farther than any print campaign possibly could