An Inside Look at Nudie Jeans F/W 2011 Collection

An Inside Look at Nudie Jeans F/W 2011 Collection

An Inside Look at Nudie Jeans F/W 2011 Collection

Around a month ago I was invited to Nudie’s showroom in NYC to view the Swedish brand’s fall/winter collection. I happily accepted and sauntered down to their Chelsea office along with Marisa Zupan of The Significant Other, both of us keen to see what the brand had to offer for the upcoming colder seasons.

Even prior to this visit I had such fondness for Nudie, particularly their denim. I first came across the brand in my late teens not long after their 2001 launch – a time when I’d begun to challenge my stale buying habits; waking to the prospect of life after High School’s insular pack mentality. Discovering Nudie’s denim provided a much needed stepping stone to defining my own style. They were one of the first brands (outside of the realms of Levi’s et al) that I understood to offer a truly expansive range of fits and washes, expressing a rare enthusiasm for individuality within an over-saturated market.

In stark contrast to my appreciation of the denim line, Nudie’s other attempts at clothing failed to have such an impact on me. Though there was never anything ‘wrong’ with their efforts beyond denim, the clothing consistently felt like a detached, an underwhelming addition to their indigo interests. Upon walking into their showroom, I was immediately met by a collection of attire that no longer felt forced, but rather united by simplicity and a previously unseen sense of confidence.

An Inside Look at Nudie Jeans F/W 2011 Collection

The denim was great as always, offering an interesting range of washes that seem very believable. Often brands over-distress their washed denim, leaving it with a cheap, artificial feel, yet Nudie have always had a solid sense of awareness when it came to manipulating their denim, with F/W demonstrating their continued investment in creating an authentic wash that appears true to the trials of daily wear.

An Inside Look at Nudie Jeans F/W 2011 Collection

The clothing benefits from a palette made up of various charcoals and indigos with several sparks of vibrant pastel colour, the later breaking up the darkness without marring the slumber of the calmer shades. The collection also includes quality shirting that lends itself perfectly to layering; items such as a light cotton henley sat alongside more a dense wool overshirts, with their signature denim jackets making an appearance in new washes with beautiful textured knitwear.

An Inside Look at Nudie Jeans F/W 2011 Collection

Overall the collection provides insight into a maturing brand, showing a drive to evolve that can only be realised with time. They look to have grown up from an early grunge aesthetic into a brand that can provide clothing for a wider more discerning audience.

Johnny

July 18, 2011 / By

Customizing the New Balance 574

Customizing the New Balance 574s

Customizing the New Balance 574s

Customizing the New Balance 574s

Sneakers, kicks, trainers – whatever you call them they’ll likely be the first form of footwear to have graced your tiny feet on graduation from the crib. They’ll befriend you through childhood, stick with you in your teens and still take space in your wardrobe for a brief cameo when necessary. With age, there’s often a strange neglect that befalls the humble sneaker; the older you get, the lesser time you invest in sourcing that perfect pair, and in my case, the more awkward it is to introduce them into my ‘grown up wardrobe.’ That said, it’s always nice to come across something a little special that catches my attention and sparks interest outside of my comfort zone (ironically, these shoes are very comfortable.)

Customizing the New Balance 574s

Though the likes of Nike (with Nike ID and other projects) having paved the way for custom sneakers, New Balance have pleasingly followed suit by introducing a similar service around the much loved 574 silhouette. The 574 online service greets you with a blank canvas shoe, broken down into four key zones for customization. There’s a great selection of colours on offer and each choice is mirrored in a real-time demo shoe that sits to the side of a simple, well laid out control panel.

Customizing the New Balance 574s

At present the platform solely allows control over the colour of various portions of the shoe, though I hope you’ll soon be able to explore different fabric options and other NB silhouettes. In addition to the control of colour options throughout, you can have a custom message embroidered on the heel of each shoe. I opted for NCL and NYC for my custom text, a nod to being on the cusp of leaving my hometown Newcastle and moving over to New York in the near future. Once ordered, the shoes will arrive with you in one week which is a pretty staggering turn-around for a custom pair; there’s great scope to be as subtle or as loud as you like with your choices and I do hope this is indicative of NB’s future projects.

Johnny

July 1, 2011 / By

Google+