‘Gastrotypographicalassemblage’ Finds A New Home at The Culinary Institute of America


Gastrotypographicalassemblage is a a massive 35 feet long by 8.5 feet high installation which combines two of my favorite things, typography and food. Created by Lou Dorfsman in 1966 (along with the help of designer Herb Lubalin) to grace the walls of the CBS building in Manhattan, the piece featured over 1,650 individual letters spelling out culinary terminology and expressions, as well as 65 food-related objects. Unfortunately the art was removed when the building was sold in 1989 though thankfully it was saved by designer Nick Fasciano and Dorfsman himself from remaining in the dumpster.

For the past 25 years though the work has been kept in storage, looking for a new place to reside. Thankfully The Culinary Institute of America has found it a home in it’s Hudson Valley campus. The video below tells he story of Gastrotypographicalassemblage and it’s recreation at the CIA. It’s great to see that such a wonderful piece like this didn’t get lost in the shuffle of time.

Bobby Solomon

April 14, 2014 / By

‘Heads or Tails’ – The tale of a penny by Chris Ware

'Heads or Tails', the tale of a penny by Chris Ware

Chris Ware, one of the finest storytellers of our generation, has a new comic strip over on New York Times that shows the journey of a penny. The story begins in 1929 an ends in our modern time, all the while waxing on about how man believes that they control their own destiny. My favorite part:

“You people think money equals freedom, but life is still always just heads or tails… The thing I’ve never understood is why it can’t always be heads… I mean, if one is always as likely as the other, then what’s the difference? But that’s not the way the universe works, I guess… It eventually comes up tails whether you like it or not…”

Bobby Solomon

April 11, 2014 / By

What does your personal dialect sound like?

Personal Dialect Map

The New York Times has put together a quick, 25 question quiz that’s able to detect where your personal dialect is from (sadly, U.S. only). I’d say I was skeptical before trying it but I have to say that this nailed me perfectly. In between those three cities on the map is where I’m from, Sacramento, California, and you can see my results by clicking here.

Even if you’re not in the U.S. it’s really interesting to go through the questions and see all of the weird words and phrases we use around the country. I think the funniest one is, “What do you call the insect that flies around in the summer and glows in the dark?”

One of the answers is “peenie wallie”.

Bobby Solomon

April 10, 2014 / By

The Desktop Wallpaper Project featuring Jensine Eckwall

The Desktop Wallpaper Project featuring Jensine Eckwall

Spring has totally sprung here in LA and we’re reaching temperatures between 80º and 90º, aka my heaven. I figured that it was totally fitting then that we feature this incredibly beautiful wallpaper by Jensine Eckwall, which feels to me like spring incarnate.

Jensine is a Brooklyn based artist/illustrator who loves to create pieces that are “delicate, nervous, and richly textured illustrations about women, relationships, psychology, and other fun(?) stuff.” And as you can see above these themes are incredibly painted with so many great details. Love all the plants and vegetables, and especially the dog!

Bobby Solomon

April 10, 2014 / By

Re-Covered Books Contest: ‘The Old Man and the Sea’

Re-Covered Books Contest: 'The Old Man and the Sea'

“Fish,” he said, “I love you and respect you very much. But I will kill you dead before this day ends.”

When Ernest Hemingway published The Old Man and the Sea in 1952 it became an instant success. The book was featured in Life magazine on September 1, 1952, selling five million copies in two days, won the Pulitzer Prize, as well as the Nobel Prize in Literature.

The story, about a man’s tenacity and struggle to catch and bring back a mighty fish, makes for a perfect Re-Covered Books Contest subject. What I’d love to see this time around is a fresh, contemporary take that makes the book feel like an updated classic. It would be great to see ideas that are both designed or illustrated, whatever your medium might be. And as you can see by clicking here there have been a ton of versions of the book, so prepare to meet a high bar of quality.

The winner will receive a $100 gift card to Amazon, and perhaps some more fun goodies.


• Save your images as JPGs at 700px wide, 72 DPI, RGB mode – this is super important! There are no height restrictions (within reason) and be sure to send images as separate JPGs. Feel free to play with the dimensions and have fun with what you make. Submitting a front and back cover will certainly help your chances, but is not required. You can enter up to 3 times.

• Label your files “Firstname-Lastname-Old-Man.jpg”

• Send all entries to [email protected] with the subject “Re-Covered Books: The Old Man and the Sea”. Cut and paste what I wrote there. It’s really easy and it helps me keep track of your entry.

• All entries are due Saturday, May 3, 2014 by Midnight PST.

I hope you take the time to enter! See all the entries below.

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Bobby Solomon

April 10, 2014 / By