I’ve always thought that with the decreasing readership of print it wasn’t that it needed to keep up with the times but rather retarget itself. It seemed to me that print could be kept alive not by dumbing down but by smartening up and aiming itself at a new audience. You only need to take a look at some of the most recent additions to the magazine world to see I might not be far off. Editors and Designers are putting far more emphasis on creating something that will be read rather than skimmed. Filling a niche for a quality travel magazine aimed at women is SUITCASE, run by 23 year old Editor-in-Chief Serena Guen. With its feet in culture and fashion, SUITCASE has received much accolade and without sounding superfluous looks on track to perhaps become the feminine Monocle.
I spoke to the adventurous and ambitious Serena on the origins of SUITCASE and her outlook on learning and work.
Since graduating three years ago Dan Woodger’s oblong-eyed creations have graced the pages of numerous editorials, like ESPN and The New York Times, and have been part of campaigns for GiffGaff, The Webby Awards, and Oreos. It’s easy to see why. His highly stylized, comic book figures have an all-age appeal to them that’s eager to be snapped by companies large and small to give them the charming and cheeky edge they need.
What I love about his work is the Where’s Wally-esque packed-in nature of his pieces where every element is an illustration in itself. Minimalism isn’t in his repertoire. I spoke to Dan about his work and the role education played in his comeuppance (there’s a theme here!) as well as future projects and how he almost became a golfing instructor, to give you young’uns an insight into the mind of an illustrator.
In these times of recession and High-Street closures now more than ever stores need to up their game and provide something focused. Combining a digital presence with a physical one is a tricky job but one store that is rolling in the successes of it is Present & Correct – the independent stationary and supply store. Since it’s conception in 2008 it’s been a home of carefully curated global goods all with that certain classic vibe to them without the now tacky ‘vintage’ tag plastered all over it.
I spoke to the founder, Neal Whittington, about how he started Present & Correct, how he keeps it running and his background before hand.
Creative agency and artist managers Hugo & Marie is run by Jennifer Marie Gonzalez, who works as the representative and producer, along with her husband and partner Mario Hugo Gonzalez, who works as the agency’s Creative Director. Together they have carved out a sector of the design world, focusing on their carefully curated list of illustrators and designers. Together hey’ve worked with clients like Nowness, Stella McCartney, and Dolce & Gabbana to Microsoft, Wired Magazine and Converse.
Their dedication to the whole product has seen them work, direct, and collaborate on some incredible projects. At times they come across more as fine artists than commercial designers, which they say is an important part of their practice as well as for creatives as a whole. It’s through this process that they have become more than just a creative agency, they’ve situated themselves almost as a brand taking great care of every aspect – so much so that I think it’s fair to say companies seek them out for that “Hugo & Marie look.”
I spoke to them Jennifer and Mario to get an insight into the work they both do and how Hugo & Marie came to be.
Illustrator, Artist and doodler Scott Campbell has just released the follow up to the successful Great Showdowns book – The Return. It builds upon it’s prequel and again is filled with classic defining Pop Culture moments. It takes on the same competitiveness as a Where’s Wally (or Waldo for you guys across the sea) book where you’re instantly trying to guess the scene as quickly as possible. With no verbal clues you’d have to be a real film buff to get them all correct but even if you don’t the book reads like a more playful version of a coffee table book.
I spoke to Scott recently on the origins of this series and his background in design below.