This week, Air France unveils its new campaign, “Air France, France is in the air.” The French agency behind it all, BETC, has slowly but surely been revealing the campaign with a series of posters. Featuring the amazing photography of Sofia & Mauro, bold design, and palettes to make any color-lover swoon, it’s a strong move in the right direction for the brand, and a reminder that advertising’s not so bad when it’s beautiful.
Last week Bobby covered Firewatch, an upcoming indie game backed by a ‘holy trinity’ of game development. It’s sure-to-be-gorgeous-design reminded me of another beautiful up & coming game that I’ve had on my radar: Hyper Light Drifter. Video games are a huge passion of mine, and I’m not quick to gush over a title (especially one that I haven’t had the opportunity to play). Yet, here I am, gushing. In a world of increasingly creative and imaginative indie games, Heart Machine’sHyper Light Drifter already stands out as one of the shining pillars of gameplay, art direction, and design.
Editor’s note: I work for Disney and the division that helped create the art show, but I had no part in this post, nor was there any money or funny business involved. Just saying.
The movie poster is dead. Remember the times of hand-drawn studio posters that possessed a creativity rivaling that of the films they represented? Neither do I. Or at least these would be the words I’d be spouting if not for Austin based Mondo. Last week, in collaboration with Oh My Disney, Mondo unveiled their most recent exhibition, Nothing’s Impossible! A homage to the beloved Disney classics we all cherished growing up (or, most likely, still do). Their gallery was filled with works inspired by the films and characters of Disney, featuring Mondo’s most talented recurring artists.
Last weekend the Cosmos: A Spacetime Odyssey aired, Carl Sagan’s masterpiece reimagined. In celebration, NASA unveiled a gallery of images, aptly titled “NASA Images of a Spacetime Odyssey.” It’s a gorgeous collection of some new, and some familiar images, from NASA’s repertoire of galactic exploration. More than that, this gallery is one of those beautiful moments when art converges with science, serving a dose of liberating reality, to aid in easing the troubles of our daily lives.
The Art Directors Club annual Portfolio Night is fast approaching—a “global portfolio and recruitment event” for young advertising creatives (or, in my experience, an evening of industry canoodling and general debauchery). The campaign surrounding this year’s event has aptly been titled “Blood, Sweat and Tears.” A theme any creative can no doubt relate to. 12 typographic executions have been created by 12 different designers, each reflecting a personal interpretation of the aforementioned phrase.