The other week marked September 11th’s twelfth anniversary. A moment in history that will no doubt live on in the minds and hearts of Americans. Yet, I can’t help but get the impression that its legacy is dwindling. Probably for the better, it seems most opt to quietly remember as opposed to making a big deal of it all. As writer Robert Frost famously once said, “in three words I can sum up everything I’ve learned about life: it goes on.” While some may have carried forward, New York City Ballet has not. Or have they? In a poetic homage titled New Beginnings, the company staged and filmed a performance atop 4 World Trade Center. The result is touching. It’s poetic, poignant even. I cannot stress this enough: it’s the perfect 9/11 tribute, harkening Frost’s aforementioned sentiment.
I can’t remember how I first met Designer and Art Director Sue Murphy but it was some time ago; and every now and then I check back on her work to see what she’s up to and find her in a different country. Born in Ireland she’s since racked up a fair share of air miles studying in Savannah, working in Amsterdam and of right this moment working as an Art Director for Ogilvy and Mather in New York. To begin this series of Creative Interviews I thought who better to begin with than the freckly, funny and flighty Sue.
She was also kind enough to takes some snaps of the office in New York and comment on them. I always love seeing these sorts of places, I can’t quite explain why but I find it interesting to see the environment that great work is created in.
I don’t think we can talk about neon (or the absence of it at least) without looking at some of Rizon Parein‘s work. In particular, his personal project Lights Off. Lights off is a surprisingly sexy what is really just tubes and wires when you remove the neon. And believe it or not, these posters are 3D digital models, not physical signs. Parein was originally contracted to make these neon signs for an Eristoff Vodka campaign called “Bring On The Night” but while working on the campaign’s 20 headlines, he fell in love with unlit signage. Parein thought turning the lights on killed the esthetics of what he was making so he decided to make a series of his own posters.
During the weekend there was a moment where I had to sit through a monologue about how negative the advertising industry is and how cruel the people are who work within it… Much to my dismay, this is a sentiment I hear often. To me, this is common opinion of the misinformed, and in my experience, it’s wrong. Let me tell you a “little secret” about the ad biz: all we want to do is create cool shit. Wieden+Kennedy’s (W+K) project, a Real Life Agency at Work, created in collaboration with Emily Forgot and Laurie D, is a great example of aforementioned “cool shit.”
With all the hubub and hullabaloo around the release of iOS 7, it’s nice to see something from Apple that’s hard for people to wring their hands over. Titled Intention, the short video (commercial?) visualizes Apple’s beliefs in simple, beautiful ways. I find it inspiring, simple principles that we, as creatives, should strive for when we create. The highlight of the video, with a doubt, is the statement, “there are a thousand no’s for every yes.”