With all the hubub and hullabaloo around the release of iOS 7, it’s nice to see something from Apple that’s hard for people to wring their hands over. Titled Intention, the short video (commercial?) visualizes Apple’s beliefs in simple, beautiful ways. I find it inspiring, simple principles that we, as creatives, should strive for when we create. The highlight of the video, with a doubt, is the statement, “there are a thousand no’s for every yes.”
The last couple days has been filled with lots of opinions, both good and bad, around the announcement of Apple’s new iOS 7. It’s actually kind of exhausting to read the constant opinions of people, especially those who haven’t spent the proper amount of time to give it some thoughtful consideration. But I do think there are a few stand out write-ups that I think sum up a lot of the things I’ve been feeling about the new operating system. Hopefully it gives you some interesting ideas to chew on.
I’ve said it a million times before, you’re a weirdo if you use the phone on an iPhone. I have a whole separate post brewing about phones in general, but still to this day it strikes me as funny that it’s still called an iPhone yet I bet that the Phone app is used by less and less every day. What I do use every day is my camera. I’m a serial sharer, I love to document what’s going on in my life and take photos of the small details that other people might not have noticed. I’m always uploading photos to my Instagram or the upcoming Days app, it just makes me happy.
That’s why this new ad from Apple makes so much sense. I mean, they always know how to make a memorable commercial, but this one totally hits me. That’s why I took the screenshot above of the “hipster dude” taking a picture of “street art”, because that’s totally me, all the time. You can watch the ad below.
I’m a strict believer in not using a case on my iPhone. Like any well designed object it looks better with some dings and scratches like you’ve actually used the damn thing (which reminds me of this original iPhone which is aged to perfection). If you do choose to use a case though I have to suggest these new iPhone 5 cases from Jack Spade which are pretty hysterical. You can choose between tie-dye, a classy patchwork or my personal favorite: cigarette butts on the beach.
Earlier this week there were some big changes in the leadership at Apple signaling a focus in how the company is being run. The biggest change was the slow exit of Scott Forstall, former senior vice president of iOS Software, who was well regarded for the birth of the iOS platform and derided for the beta version of Siri and the questionable launch of the new Maps app. Now his kingdom has been split up and there are three main leaders in place – Tim Cook, Phil Schiller, and Jonathan Ive. Don Lehman from More/Real has a great analogy for this new era of Apple: The Head, the Heart, and the Voice.
Stepping back, the biggest question post-Jobs was how would decisions be made and who would make them. Now it seems that there are the makings of a leadership group within the leadership group. Cook, Ive, and Schiller.
You get the sense that though each may recognize they are the best at what they do, they aren’t angling for more power inside Apple or elsewhere. Amazingly, they seem to know that they can do the best work of their careers and make the biggest historical impact by working together at Apple. Their individual talents and demeanor perfectly compliment each other and I think could be best summed up in this way: the Head, the Heart, and the Voice.
I think this is a great way to look at it, especially when we consider design. Jonathan Ive will now have ALL of design under his thumb, not just industrial/product design. What a Jonny Ive UI looks like is anyone’s guess, but I think the iPhone will grow and evolve a lot faster and a lot more consistently with him at the helm, something the iPhone is going to need in the near future.