Earlier this morning Apple announced CarPlay, it’s plan to integrate iOS like functionality into cars. The system is actually an extension of the iPhone itself, allowing you to easier use some of the features the phone has to offer. Out of the gate you’re able to, with the help of Siri, make phone calls, answer texts, put on music, or get directions. Kind of the standard things you do while driving.
Though they avoided the cost of airing it at Sunday’s Super Bowl, Apple’s new spot for the 30th anniversary of the Macintosh is making its rounds. It’s emotional and gorgeously filmed. And just to prove their promise to “put technology in the hands of the people,” the whole film was shot with iPhones.
Apple sets the bar these days when it comes to electronics. There are few manufacturers who do a better job of producing products that people obsess over, but also at communicating and articulating why they’re so special. While watching the Apple keynote last week, I was impressed with how amazing the production of the new Mac Pro was.
Browsing through Dribbble I came across this shot by David Wilder, associate creative director of PBS, who shares just how great the iconic PBS logo looks on the new iOS 7 app icon grid. The logo, designed by Tom Geismar of Chermayeff & Geismar in 1984, fits in perfectly with the overall aesthetic and styling and still looks just as iconic as it did 30 years ago.
This hasn’t replaced the existing icon quite yet, but it’s certainly going to be a welcome change when it does.
Somehow, because our products are used by more than one person, you don’t accept “OK, there is this polar opinion and this opinion,” because basically then what can happen—and I have seen this in other places—what can happen is that energy then is spent in the debate, rather than the belief that, you know what? We have an ambition that is real because we believe there is a solution. There is an idea that actually transcends that debate.